Goals of Care Coalition of New Jersey
Since its inception and through its evolution to a Coalition, I have helped the Goals of Care team establish a clear, consistent and powerful brand. The core of its brand design is inherently tied to Goals of Care’s objectives of reaching and educating the elder population, while advocating for changes on end-of-life care.
Logo and brand design
Website design and build
Social media campaign for Giving Tuesday
Annual report design
Promotional video design and production
Exhibit booth planning and design, including video loop presentation
Corporate and marketing materials, including presentations design
I also worked on the Advance Care Planning Certification Program that GOCCNJ offered in partnership with RWJBarnabas Health. The materials varied from the website landing page design, to badges of certification, video thumbnail illustrations, certification diplomas, and other educational materials. The system was designed to be cohesive and reflect trust and professionalism.
