Creating • Renewing • Nurturing

Over 27 years as a graphic designer have crafted my ability to work closely aligned with clients, marketing, and production teams. As former Creative Director for Trajectory Branding, I had the opportunity to shape and refresh brands such as Princeton HealthCare System, Meridian Health, Dolce International, and Imagitas. At the Sawtooth Group, I worked on product development for Bromley’s, Tetley, Eucerin, and Vtech. And at Paganucci Design NYC, I started my career by building a strong foundation in corporate graphic design, with the chance to create materials for Siemens, the New York Mercantile Exchange, and Aiwa.

Currently, as an independent designer, I partner with my clients to help them create, renew, and nurture their brands. No matter the media, I find that the common thread is my belief that graphic design is a problem-solving process — through which I create unique and targeted solutions. It requires flexibility, experience, and imagination to investigate and recognize the possibilities. Throughout my career, an inquisitive mind combined with strong technical skills have allowed me to transition from corporate to retail, from branding to day-to-day marketing materials.

I believe that creating a collaboration with the Client is an integral part of the creative process. Each project brings a new opportunity to look at things differently, to learn and expand my skills. I feel grateful to have the opportunity to play a small part in my Clients’ successes.

Thank you for reviewing my online portfolio.

Christina Lin